Business context

Start with how the business actually works.

The same coverage label can mean different research questions for a consultant, contractor, product seller, restaurant, or software company. Choose the closest operating model to get a more useful starting point.

Not sure which path fits? Choose the model with the closest day-to-day activity, then read the exposure map. You can review more than one path if the business has multiple revenue streams.

Choose by the question you are trying to answer

Client workStart with consultants or technology companies when the main concern is advice, deliverables, contracts, data, or service performance.
Physical workStart with contractors and trades when the work happens at job sites, uses tools, vehicles, employees, or subcontractors.
ProductsStart with e-commerce and product sellers when inventory, fulfillment, product complaints, marketplaces, or recalls matter.
PremisesStart with restaurants or home-based businesses when visitors, locations, property, equipment, and personal-policy overlap matter.

How to use these pages

  1. Read the exposure map and identify which statements describe the real operation.
  2. Use the document checklist to gather facts before requesting or comparing coverage.
  3. Follow the coverage paths as questions to discuss, not as a recommendation.
  4. Verify any state-specific requirements and the actual policy wording before acting.

Keep the context connected

After choosing a business model, open the related coverage guide or use the cost-factor estimator to organize the next conversation.

Read our methodology ↗ Read our disclosures ↗